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Stop writing the same reply over and over
Google review reply templates that keep your brand voice consistent
Create once, reuse forever. Cinquo's template library lets you build personalized reply templates with dynamic variables — filtered by star rating, shared across all your locations.
A great reply template is not a canned response — it's your brand voice, ready to deploy in one click.
Why review reply templates matter more than you think
Consistency in how you reply to reviews builds trust. But writing fresh responses every time is exhausting — and skipping replies costs you rankings.
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Brand-consistent replies at scale
Every template reflects your tone, your vocabulary, your personality — applied instantly across every review.
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Filter by star rating
Set different templates for 5-star praise and 1-star complaints. The right tone for every situation, automatically.
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Shared across your whole team
All your staff and managers reply with the same approved templates. No more inconsistency. No more off-brand replies.
Want to see it in action?
We'll set up your first reply templates live — in 15 minutes.
Book a free call with our team. No commitment, no sales pitch. Just your templates, your brand voice, and how to deploy them across your team.
Book your free demo →★★★★★
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App Store
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Build templates once — with $NAME, $LOCATION, and your own variables
Create reply templates using dynamic variables like $NAME (reviewer's name) and $LOCATION (your business name). Every template personalizes itself automatically when you apply it. No more copy-paste. No more manual editing.
The right template for 5 stars, 1 star, and everything in between
Assign templates to specific star ratings — a warm thank-you for 5-star reviews, an empathetic response for 1-star feedback. Cinquo surfaces the right template automatically when you open a review.
One template library for your entire team and all your locations
Templates are shared across all your delegated users. Your HQ sets the standards; your staff applies them. Toggle 'Use in All Locations' and every team member has access to the same approved library.
One person writes the templates — the whole team uses them
Ready-to-use reply templates for every review
Copy, personalize, and send. These templates cover every star rating — adapt them to any business type in seconds.
★★★★★ 5-star reviews
01.The detailed & personal
Use when the customer mentions something specific — a dish, a staff member, a service detail.
Hi $NAME, Thank you so much for this wonderful review! Hearing that you loved [insert specific detail, e.g. our outdoor terrace / the quick turnaround] absolutely made our team's day. We work hard to create great experiences, and knowing it resonated with you means everything. See you next time!
★★★★★ 4–5 star reviews
02.The general gratitude
Use when the customer leaves kind words but no specific detail to highlight.
Hi $NAME, We truly appreciate you taking the time to leave us such a great review! Our whole team at $LOCATION is thrilled that you enjoyed your experience. We look forward to welcoming you back again soon. Let us know if there's anything else we can do for you!
★★★ 3 stars or below
03.The constructive response
Use to acknowledge feedback, apologize sincerely, and move the conversation offline.
Hi $NAME, Thank you for bringing this to our attention. We're sorry to hear your experience didn't meet expectations — that's never the standard we aim for. We take all feedback seriously and would love the chance to make things right. Please reach out to us at [Email / Phone] and we'll personally address your concerns.
No written comment
04.The rating-only reply
Use when a customer leaves a star rating with no written review.
Hi $NAME, Thank you for the [X]-star rating! We appreciate you taking a moment to support us. We hope to see you again soon — and if there's ever anything we can improve, don't hesitate to let us know!
Pro tips for better replies
01
Personalize before sending.Always replace $NAME and other bracketed placeholders before hitting reply — it takes 5 seconds and makes a real difference.
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Respond within 24–48 hours.Fresh replies signal an active, attentive business to both the reviewer and anyone reading your profile.
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Use Cinquo's $NAME variable.In Cinquo, $NAME auto-fills the reviewer's first name — no manual editing needed. Set it once, use it forever.
Trusted by 1,000+ businesses who reply smarter
One person writes the templates — the whole team uses them
A marketing or comms manager at HQ can create and manage all templates centrally. Every local manager gets access to the full library and can reply to reviews using them — with their own tone, without needing to write from scratch.
See how delegated users work →
Your templates, everywhere you replyYour templates are always available in the Cinquo app and web panel. Reply to reviews from your phone, tablet, or desktop — your template library travels with you.panel.cinquo.io
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Everything you wanted to know about review reply templates
Google review reply templates are pre-written responses you create once and reuse across multiple reviews. In Cinquo, templates support dynamic variables like $NAME (the reviewer's first name) and $LOCATION (your business name), so each reply feels personal even though it starts from a template.
Yes. Cinquo lets you assign each template to a specific star rating — for example, you can have a dedicated 5-star thank-you template and a separate empathetic template for 1 and 2-star reviews. When you open a review, Cinquo automatically surfaces the most relevant templates for that rating.
Absolutely. You can toggle 'Use in All Locations' when creating a template, and it will be available to all your delegated users across every location. This is especially powerful for chains and franchises where brand consistency in review responses is critical.
Yes — templates and AI replies are complementary. You can use a template as a starting point and then refine it with the AI suggestion, or vice versa. Many of our users combine both: the template handles the structure and brand voice, the AI adds personalization based on the specific review content.
There's no hard limit on the number of templates you can create. Most businesses find that 5–10 well-crafted templates cover 90% of their review scenarios. You can mark favourites for quick access and organize them by rating or location.
Looking to save even more time? Combine reply templates with AI-assisted reply suggestions and delegated user management to let your entire team reply consistently at scale.
